Date Published
May 21, 2025
Tags
AI VideoAdvertisingAI
Are we looking at a creative breakthrough in AI video Ads?
I have just seen this Sora vs Veo 3 comparison and it is not a small upgrade. It is huge.
From a System1 perspective, where emotion and effectiveness drive long term brand growth, this moment is key to its success.
Sora, OpenAI
- Glitchy visuals
- No sound
- Lacks emotional depth
Interesting technology, but unlikely to be emotionally effective.
Veo 3, Google
- Realistic motion and physics
- Expressive character visualisations
- Lip synced dialogue and sound
Feels like it can tell a story, not just generate a clip.
What does this mean for advertising?
Cost and production time could shrink.
Creative teams might shift from execution to quicker proof of concept.
AI might soon deliver creatives that test well emotionally.
Has anyone tested these models? Could this be the moment AI starts generating 5 Star Ads?
Let us explore this big change.