AI, Product & Data Delivery · Turning AI into real business outcomes
A DECADE OF REAL AI OUTCOMES
Not AI on a roadmap, AI in production. From NLP driven Smart Themes at Feefo to AI predictions (System1) and competition monitoring agents (My Own Initiative) a track record of shipping AI that works.
DELIVERY FOCUS UNDER PRESSURE
"Level-headed and delivery-focused, even when things get complicated." Stepped up as Acting CPO during the pandemic and led some of the most strategically important AI roadmap transitions at System1.
NATURAL MENTOR AND TEAM BUILDER
"He genuinely elevates everything around him." Recognised for bridging commercial, product, and engineering teams, and for bringing people along, not just delivering outputs.
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View Neil's full CV, employment history, and selected AI impact in detail.
CV - Neil Terry
INDUSTRIES
CX SECTORS SHAPED BY REAL DELIVERY EXPERIENCE
A career built across three distinct customer experience industries, each one deepening a practical understanding of how technology, people, and process combine to create better outcomes for customers and businesses alike.
📞 TELECOMS, CONTACT CENTRES & CUSTOMER CONTACT
Founded and grew the core of a career in telecoms, call centres, and omni-channel contact centre technology. Worked across the full stack, from software engineering and UX to product management, building products used by thousands of agents and organisations handling millions of customer interactions. This is where deep expertise in customer contact, channel design, and CX technology was forged.
⭐ CUSTOMER REVIEWS & ETHICAL TRUST PLATFORMS
Took those CX foundations into the customer feedback and reviews market at Feefo, an ethical, trusted platform helping brands build genuine relationships through verified reviews and survey insight. Helped grow the product through some of its most challenging and innovative years, including leading the team through the pandemic and launching four AI-driven products that became the platform's fastest-growing revenue lines.
📊 USER RESEARCH & ADVERTISING EFFECTIVENESS
Moved into the user research and marketing science market at System1, a global platform using behavioural science to test advertising and demonstrate return on ad spend (ROAS). Applied AI to evolve the platform from static report outputs to predictive decision intelligence, helping brands make faster, more confident creative decisions at scale.
WHAT I BRING
A JOINED UP VIEW ACROSS PRODUCT, PEOPLE, AND DELIVERY
I am most effective where teams need somebody who can translate between business, customer, design, and engineering. I like making the important things simpler, clearer, and more actionable.
PRODUCT STRATEGY AND DISCOVERY
USER STORIES, BACKLOG AND DELIVERY READINESS
AI PROMPTING AND PRACTICAL ADOPTION
BUSINESS ANALYSIS AND REQUIREMENTS
CUSTOMER EXPERIENCE AND UX THINKING
BRIDGING BUSINESS, DESIGN AND TECHNOLOGY
WHAT OTHERS SAY
WORDS FROM PEOPLE I HAVE WORKED WITH
FEATURED RECOMMENDATION
"He genuinely elevates everything around him"
Neil brought a rare combination of technical rigour and infectious enthusiasm. He didn't just meet the bar; he raised it. In his final year, Neil stepped into one of the most strategically important areas of our roadmap, the transition to AI-driven solutions. Any organisation that brings Neil on board will be getting far more than a skilled BA.
Mark Beard · CIO, System1 Group
STEVE POWELL · COO, FEEFO
"Neil was the driving force behind some of our most successful innovations. He launched four AI-based products that became our fastest-growing revenue lines. Despite his deep technical background, he never loses sight of the 'why' behind a product. He's a natural mentor who bridges the gap between commercial, product, and engineering teams."
ROBYN DI CESARE · CPO, SYSTEM1
"Neil never accepts the 'what' at face value; he thoughtfully pushes to understand the 'why', which leads to better decision making and stronger outcomes. He also champions the customer, always bringing the conversation back to real user needs."
TIMOTHY FREWIN
Head of Product Performance, System1
"He brings genuine passion to his work, along with a sharp ability to bring complex ideas into clarity. Neil is deeply product-focused and isn't afraid to challenge assumptions, often leading to smarter, more effective outcomes. He also played a key role in championing innovative applications of AI."
GUILLAUME GARNIER
Research Director, System1
"Neil truly understands that product dev does not exist in a silo. He recognizes that every technical decision impacts other departments and, ultimately, the end customer. He was a constant advocate for the broader business goals rather than just his own technical perimeter."
MEGAN WATTS
Global Head of HR, System1
"Neil is one of those people who genuinely cares about the people around him. He helped shape how we thought about wellbeing at work and made it easier for people to have conversations that aren't always easy to have. Any team would be lucky to have him."
DR AGAMEMNON SFONDILIS
Software Developer, System1
"Neil communicates clearly, brings structure to discussions, and works hard to ensure teams have the context they need to move forward. He also has a good understanding of AI-related topics and emerging technologies. He is professional, approachable, and a pleasure to work with."
HOW I WORK
SIMPLE PRINCIPLES THAT GUIDE THE WORK
LET'S CONNECT
BUILDING BETTER PRODUCTS STARTS WITH BETTER CONVERSATIONS
Whether the challenge is product strategy, delivery clarity, AI adoption, or turning complex work into something teams can actually execute, Scenic Mind is where I share that thinking and the work behind it.
Neil Terry
Senior Business Analyst · Product leader · AI and delivery thinker
https://www.linkedin.com/in/neiljterry/
neilterry@outlook.com
Havant, Hampshire