Product Manager. Turning AI into real business outcomes.
PRODUCT MANAGER - TURNING AI INTO REAL BUSINESS OUTCOMES.
Product Manager specialising in AI and data driven products, focused on solving real customer problems and delivering measurable business outcomes.
Known for simplifying complex challenges, aligning teams, and turning insight into clear product direction that drives commercial impact.
Experienced across product discovery and delivery, working with customers, engineering, data, and legal teams to design, build, and scale practical, compliant solutions.
Delivered over £1m in value through AI driven products, including predictive models and LLM (Large Language Model) capabilities that improve decision making, reduce manual effort, and accelerate time to insight.
£1M+
Delivered in value through AI driven products and automation
24HRS → 15 MINS
Reduced advert testing time, enabling faster decisions
95%+ ACCURACY
Improved brand recognition using LLM solutions
£250K SAVED
Automating survey moderation and quality checks
KEY IMPACT
TURNING AI INTO MEASURABLE BUSINESS VALUE
SELECTED HIGHLIGHTS
IMPACT THAT SPEAKS FOR ITSELF
Delivered over a decade of AI driven product outcomes across global platforms, stepping up as Acting CPO during COVID and bridging business, product, and engineering teams from discovery through to production.
AI PREDICTIONS
Delivered scalable, data driven decision making at speed and at scale.
LLM QUALITY
Saved £250k by automating survey moderation and quality checks with LLMs.
FROM REPORTING TO INSIGHT
Transformed complex datasets into clear, decision ready products.
RESPONSIBLE AI DELIVERY
Worked with legal, product, and engineering to ensure governance and real world adoption.
SKILLS
WHAT I BRING
🧭 Product & Strategy
- Strategy & Outcome Focus
- Product Discovery
- Problem Framing
- Backlog Management
- Backlog Prioritisation
🤖 AI & Data
- Machine Learning
- Large Language Models (LLMs)
- ChatGPT, Claude, Agents
- RAG, EVAL, Guardrails
- Decision Support Systems
🚀 Leadership & Delivery
- Cross Functional Leadership
- Stakeholder Management
- Agile & Lean Methodologies
- Mental Health First Aider
CERTIFICATIONS
QUALIFICATIONS
📜 Certified Scrum Master (CSM) . 🧠 Mental Health First Aider . 📦 Certified Product Owner (CPO)
EMPLOYMENT HISTORY
A CAREER BUILT FROM CODE TO PRODUCT LEADERSHIP
JAN 2023 – MAR 2026
System1Group
Senior Business Analyst (Product Delivery Lead)
Global platform using behavioural science to predict advertising effectiveness.
Translated product vision into clear requirements and delivery plans aligned to business goals. Led discovery and delivery of AI and data driven products, including advert testing reducing turnaround from 24 hours to 15 minutes. Owned backlog and prioritisation, focusing on measurable business outcomes. Delivered scalable and compliant AI solutions with engineering, data science, and legal teams. Partnered across product, AI, and go to market teams to define predictive model capabilities. Supported rapid experimentation and prototyping to test ideas early, reducing risk.
🎯 Delivered AI Predictions product enabling scalable, data driven decision making.
🎯 Built LLM quality checking capability, saving £250k through automation.
🎯 Delivered brand recognition solution improving accuracy to over 95%.
🎯 Supported evolution from reporting to predictive, decision support products.
COVID PERIOD (INTERIM)
Feefo
Acting Chief Product Officer (Interim, 6 months)
World trusted customer review platform helping brands improve trust and experience through insights.
Responsible for stabilising the product function and rebuilding team focus during COVID and a period of significant organisational change, ahead of the arrival of a new CPTO. Led product, UX, and analytics teams while defining and implementing an outcome focused product strategy aligned to north star metrics and KPIs.
🎯 Strengthened collaboration across engineering, commercial, and leadership teams, improving alignment and enabling smoother delivery.
🎯 Built analytics suite providing KPI visibility, helping make key decisions during COVID.
🎯 Built relationship with Google AI Director, supporting Google Vision product evolution.
JAN 2017 – SEP 2021
Feefo
Senior Product Manager
Responsible for leading and owning the AI and Insights product strategy and roadmap, ensuring alignment with business goals and driving measurable outcomes. Managed the Data Analyst team including direct reports. Embedded data driven decision making across the business, enabling marketing, sales, and product teams to act on customer insights with greater confidence. Worked directly with customers to validate problems, test solutions, and gather feedback on early access features.
🎯 Recognised with a company award for creativity and innovation.
🎯 Led the creation and launch of four AI driven products using Natural Language Processing (NLP) and machine learning, becoming the fastest growing product lines in the portfolio.
🎯 Led and delivered a full UX redesign of the B2B platform used by 4,000+ clients, improving usability, engagement, and product adoption at scale.
MAR 2013 – JAN 2017
Maintel
Product Manager
Managed services and communications provider delivering cloud, network, and customer experience solutions.
Led product experience and development for two omni channel contact centre products.
🎯 Created and took Insight Anywhere from concept to launch and go to market. A web based contact centre analytics product generating £100K+ in ARR.
🎯 Delivered a Skype for Business contact centre solution and led go to market activity, including trade events and lead generation, scaling into multiple Agile teams.
CAREER FOUNDATION
Azzurri Communications, Convergent Systems, Sotel
Various Roles in Product, Leadership, UX/UI, Software Development and Customer Support
Played key roles in supporting the development of Callmedia.
Led product development, managing a team of 12 developers (UX, UI/Backend, and QA), delivering omni channel contact centre products. Managed user interface development for large scale contact centre deployments, including multi channel capabilities like web chat, email, and SMS. Progressed from Developer to Senior Developer, developing core contact centre components at scale.
🎯 Established UX capability within the department, introducing standards and embedding customer feedback to improve usability.
PERSONAL INTERESTS
BEYOND THE WORK
SCENIC EYE
MUSIC & PHOTOGRAPHY
Founder of Scenic Eye, combining creativity and storytelling to capture meaningful moments. Reflects a strong interest in human behaviour, emotion, and visual communication.
MENTAL HEALTH & WELLBEING ADVOCATE
Active supporter of mental health initiatives and trained Mental Health First Aider, promoting wellbeing and supporting individuals in the workplace. This perspective shapes a responsible, human centred approach to AI and better decision making.
LET'S CONNECT
INTERESTED IN WORKING TOGETHER?
Whether the challenge is product strategy, delivery clarity, AI adoption, or turning complex work into something teams can actually execute, get in touch.
Neil Terry
Product Manager. AI and delivery thinker.
Havant, Hampshire