Customer Focused Product & Delivery Leader · AI, Data & Insight · 25+ Years Experience
PRODUCT AND DELIVERY LEADERSHIP BUILT ON OVER 25 YEARS OF REAL OUTCOMES
I am a customer focused product and delivery leader with over 25 years' experience across a variety of roles, building products and strategies that drive business growth, improve decision making and deliver measurable outcomes.
More recently, I have focused on applying AI and data to real world use cases, helping organisations move from outputs and reporting to predictive insight and better decision making. Through Scenic Mind, I apply a practical, human-in-the-loop approach to AI, helping organisations adopt technology responsibly and turn it into real business outcomes.
BRIDGE BUSINESS, PRODUCT AND TECHNOLOGY
Turning complex problems into practical, scalable solutions with a proven track record of delivering innovative value propositions.
AI WITH HUMAN JUDGEMENT
A practical, human-in-the-loop approach to AI, helping organisations adopt technology responsibly and turn it into real business outcomes.
25+ YEARS
Across development, UX, product management, and business analysis
INTERIM CPO
Stepped up during COVID, stabilising product strategy and delivery
AI IN PRODUCTION
Predictions, NLP, LLMs and NL search delivered at scale
KEY IMPACT
A DECADE OF AI DRIVEN PRODUCT OUTCOMES
SELECTED HIGHLIGHTS
TURNING EMERGING TECHNOLOGY INTO MEASURABLE BUSINESS VALUE
Delivered over a decade of AI driven product outcomes across global platforms, stepping up as Interim CPO during COVID and bridging business, product and engineering teams from discovery through to production.
AI PREDICTIONS & EARLY SIGNAL
Designed and delivered predictive models enabling faster, data led decisions at scale.
LLM APPLIED TO REAL DATA
Applied LLMs to automate analysis of unstructured customer and survey data, improving accuracy and operational efficiency.
FROM REPORTING TO INSIGHT
Transformed complex datasets into clear, decision ready insight, moving organisations from reporting to predictive products.
RESPONSIBLE AI DELIVERY
Worked with legal, product and engineering teams to ensure alignment, governance and real world adoption.
SELECTED AI & PRODUCT IMPACT
WORK THAT SHOWS HOW THINKING BECOMES DELIVERY
AI PREDICTIONS
System1Group
AI Predictions Product
Designed and delivered an early signal prediction product enabling scalable, data driven advertising decisions.
LLM QUALITY
System1Group
AI Fluency & S1 Quality (LLM)
Delivered an LLM capability to assess brand recognition and perform quality checks from unstructured survey data, improving accuracy, consistency and governance.
NATURAL LANGUAGE SEARCH
System1Group
Natural Language Search for Test Your Ad
Enabled retrieval of advertising content based on in-ad context, unlocking faster exploration and analysis of creative assets.
AI INSIGHT PRODUCTS
Feefo
AI Driven Insight Products
Created and launched AI powered insight products using NLP and machine learning, driving the fastest growing and highest MRR product lines.
EMPLOYMENT HISTORY
A CAREER BUILT FROM CODE TO PRODUCT LEADERSHIP
JAN 2023 – MAR 2026
System1Group
Senior Business Analyst (Product Delivery Lead)
Global marketing decision making platform using behavioural science to predict advertising effectiveness. Led the discovery and delivery of AI driven initiatives and data led product improvements, evolving the platform from report-based outputs to scalable, revenue driving, predictive insight products.
- Led the design and delivery of AI Predictions, an early signal product enabling faster, scalable and data driven advertising decisions
- Defined the evolution of the AI model, introducing structured signals to improve prediction quality, trust and interpretability
- Delivered AI Fluency using LLMs to automate analysis of unstructured survey data, improving accuracy and efficiency
- Supported development of natural language search, enabling retrieval of advertising content based on in-ad context
- Shaped the data product vision to transform System1's dataset into a scalable predictive platform, moving from static reports to decision intelligence
- Delivered across offshore and cross functional teams, aligning product, engineering, legal and business stakeholders
JAN 2017 – SEP 2021
Feefo
Acting CPO (Interim) · Senior Product Manager
Customer reviews platform helping brands build trust and improve experience through verified feedback and insight. Stepped up as Acting CPO during COVID, stabilising the product function and maintaining delivery through a period of significant change.
- Stepped up as Acting CPO during COVID, stabilising the product function and maintaining delivery through significant change
- Defined and implemented an outcome focused strategy aligned to north star metrics and KPIs
- Led the creation and launch of four AI driven products using NLP and machine learning, becoming the fastest growing and highest MRR product lines
- Delivered a full UX redesign of the B2B platform used by 4,000+ clients, improving usability and adoption
- Recognised with the Feefo company award for enabling creativity and innovation
MAR 2013 – JAN 2017
Maintel
Product Manager · Product Owner
Managed services and communications provider delivering cloud, network and customer experience solutions. Led product development for the UK software division, delivering two omni-channel contact centre products generating over £1m ARR.
- Founded and launched Insight Anywhere, a web based contact centre analytics product enabling real time KPI visibility across any device
- Delivered a Microsoft Skype for Business contact centre solution end to end, scaling delivery into multiple Agile teams
OCT 2011 – MAR 2013
Azzurri Communications
User Experience Manager
Led the design and delivery of user experience across contact centre products, establishing UX capability and improving usability across the platform.
- Built and led the UX function, introducing design standards and embedding customer feedback to improve usability
- Delivered a full redesign of the Agent Desktop, improving usability for thousands of users
- Reduced deployment time from one day to 20 minutes, improving operational efficiency and margin
JAN 2009 – OCT 2011
Azzurri Communications
User Interface Team Leader
Led user interface delivery for contact centre products across large scale implementations.
- Delivered a contact centre softphone and management suite for LV=, deployed across multiple locations
- Repackaged the solution into a commercial product, supporting new enterprise wins
CAREER FOUNDATION
1999 – 2009
Software Engineer · Technical Specialist · Team Leader
At Convergent Systems and Sotel, built a strong technical grounding across software engineering, UI development, real-time monitoring, and multi-channel capabilities. This foundation enables clear communication between technical and commercial teams.
- Delivered early adoption of Microsoft .NET, influencing long term technology direction
- Introduced multi channel capabilities including web chat, email, and SMS
- Developed a web based wallboard product adopted across multiple customers
PERSONAL INTERESTS
BEYOND THE WORK
SCENIC EYE
PHOTOGRAPHY
Founder of Scenic Eye, combining creativity and storytelling to capture meaningful moments. Reflects a strong interest in human behaviour, emotion and visual communication.
MENTAL HEALTH SUPPORT
Active supporter of mental health initiatives and trained Mental Health First Aider, promoting wellbeing and supporting individuals in the workplace. This perspective shapes a responsible, human centred approach to AI and better decision making.
LET'S CONNECT
INTERESTED IN WORKING TOGETHER?
Whether the challenge is product strategy, delivery clarity, AI adoption, or turning complex work into something teams can actually execute, get in touch.
Neil Terry
Senior Business Analyst · Product leader · AI and delivery thinker
https://www.linkedin.com/in/neiljterry/
Havant, Hampshire