I focus on understanding the real problem before deciding what to build. Friction usually shows up in workflows, unclear ownership or systems behaving in ways people don't expect. I keep the longer term direction in view, making deliberate trade offs so short term delivery reduces complexity rather than adding to it. I have spent years developing genuine depth across product, design and engineering. Not because I want to do every job, but because understanding how each discipline thinks makes me a sharper partner to all of them. It means fewer handoffs, faster discovery and solutions that hold up under real conditions.
I work firmly in the product model. My role is not to manage a backlog or chase output. It is to shape solutions that are valuable to customers, usable in practice, feasible to build and viable for the business. I bring product sense, design awareness and technical understanding to every conversation, so teams move with confidence and stakeholders see exactly how the work connects to outcomes that matter.
Understand the Real Problem
I start with the problem, not the solution. I speak with users and stakeholders to find where friction really lives, challenge assumptions and focus effort on changes that create value. At Feefo, this approach helped shape AI powered features around how customers used review data. Evidence comes first, then commitment.
Turn Complexity into Clarity
Complex products and AI only create value when teams can explain what they are building and why. I turn ambiguity into clear outcomes, success measures and delivery goals, while simplifying the user experience. At System1, I translated complex machine learning capabilities and competing stakeholder needs into practical product direction that engineers could deliver with confidence.
Create Shared Direction
Misalignment wastes time and weakens trust. I bring engineers, commercial leaders and partners together around shared context, clear trade offs and outcomes they can own. As Acting CPO during major disruption, I kept teams aligned and focused under pressure. I create the conditions for confident, outcome driven decisions.
Deliver Value Pragmatically
I work closely with engineers to deliver value in sensible steps, balancing new capability with reliability and technical health. My technical depth helps distinguish quick wins from changes that create hidden debt. At Feefo, I helped turn predictive models and large language model capabilities into dependable products that delivered more than £1m in measurable value.
Reduce Friction Continuously
Delivery is the start of the next improvement cycle. I use feedback and operational insight to simplify workflows, remove friction and check that each release creates value. At Feefo, real usage patterns guided continuous improvements to AI powered review tools. This helps teams learn quickly and avoid becoming feature factories.
Use Evidence to Adapt
I combine usage data, customer feedback and team insight with strong product judgement. Evidence sharpens decisions, informs priorities and helps teams improve both the product and how they work. My approach is simple: discovery over delivery, outcomes over output and judgement over process. The goal is always measurable progress.
LET'S CONNECT
BUILDING BETTER PRODUCTS STARTS WITH BETTER CONVERSATIONS
Whether the challenge is product strategy, delivery clarity, AI adoption, or turning complex work into something teams can actually execute, Scenic Mind is where I share that thinking and the work behind it.
Neil Terry
Senior Business Analyst · Product leader · AI and delivery thinker 🔗 https://www.linkedin.com/in/neiljterry/ ✉️ neil@scenicmind.co.uk
📍 Havant, Hampshire