Scenic Mind · Product, AI, experience, delivery
UI Redesign Adoption.Turning a product change into real user uptake.
This work focused on successfully rolling out a new user interface at Feefo. The value was not just in delivering the redesign, but in ensuring users adopted it quickly through a structured, user led approach.
CASE STUDY
Delivering adoption, not just release.
CONTEXT
Driving adoption of a new product experience
At Feefo, a new user interface redesign had been developed to improve usability, modernise the experience, and support future product direction. The challenge was not just launching the redesign, but ensuring users actually adopted it without disruption or resistance.
CHALLENGE
Encourage adoption without forcing change
UI redesigns often fail because users resist change or revert to familiar workflows. The goal was to introduce the new experience in a way that felt guided, optional, and valuable. Adoption needed to be measurable, fast, and scalable without impacting user confidence.
APPROACH
Using behavioural nudges and guided onboarding
I worked on shaping and delivering an approach that used Appcues to guide users into the new experience. This included in product messaging, progressive onboarding, and carefully designed prompts that helped users understand the value of the redesign. The focus was on making the transition feel natural rather than forced.
OUTCOME
Rapid adoption of the new UI
The result was strong early adoption, with around 30 percent of users opting into the new interface quickly. This demonstrated that a well structured approach to change, combining product thinking, user experience, and delivery execution, can significantly improve adoption of new features.
DELIVERABLES
What this work delivered.
Adoption strategy
Defined how users would be introduced to the new experience in a controlled and measurable way.
User journey refinement
Ensured the transition between old and new experience felt seamless and low risk.
In product guidance
Designed prompts and onboarding flows to help users understand and adopt the redesign.
Adoption tracking
Measured uptake and behaviour to validate success and guide further rollout.
CONTRIBUTION
Scenic Mind in practice.
Bridged product, UX, and delivery to drive adoption
Helped shape onboarding and messaging approach
Supported alignment across teams on rollout strategy
Focused on user behaviour rather than just feature release
Ensured rollout was measurable and iterative
Delivered a practical approach to product change management
PRINCIPLES
How it was delivered.
Adoption is the real success metric
Launching a feature is not success. Getting users to adopt it is.
Guide, do not force
Users respond better to guided change than enforced change.
Make value visible
Users need to quickly see why the new experience is better.
Iterate through behaviour
Track how users respond and refine the approach continuously.